“Meet me where I am.” This is what today’s consumer (be they a consumer of products, services or causes) expects. Thus, having the means to make your website andother brand presences format properly across different devices is more important than ever before.
As more people view web content via mobile, for example, those who can keep up will have the competitive advantage. If you’re reading this on anything besides a desktop right now, you’re welcome! This site is designed to work across multiple devices.
In addition to improving user experience, having what’s called a “responsive design” site also improves your search engine optimization (SEO). In other words, responsive design gives you a better chance of pulling up higher on a given person’s search results and we all know by now your “Googlability” matters.
Add to this the fact that Google owns YouTube (Aren’t we so glad by the way the way that they didn’t rename it GooTube??) and it’s easy to see why you should be sure your YouTube channel is converted to the new YouTube “One Channel” design.(Justin Bieber if you are reading this please note this is not something you can wear).
I tweeted about One Channel beta roll out months ago and now, no one has any excuses. One Channel is now officially available for ALL YouTube channel accounts, from the small guys to the Coco-Colas of the world. If you or your organization has a YouTube channel and more than two or three videos uploaded, don’t wait!
Trust me when I say, YouTube’s One Channel formatting is manna from heaven. Once you’ve made the switch and optimized for One Channel, your videos can’t meet a device they won’t play on! No more bad user experiences for viewers of your videos means your content will always get the chance it deserves to shine.
Moxie Tip: If you’re going to take the time to do a video, Moxie Strategies recommends you know what you want to get out of it, who you will target and how you will reach them. Need help with this? Just email firstname.lastname@example.org.
June 10, 2013. 11:32am
Rachel Lewis @socmarketers.